Is social marketing experiencing an identity crisis? (2016)
Silva, Edson Coutinho da; Mazzon, José Afonso 
Source: International Journal of Marketing Studies. Unidade: FEA
Subjects: MARKETING SOCIAL, COMPORTAMENTO, CRISE DE IDENTIDADE, ÉTICA
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SILVA, Edson Coutinho da e MAZZON, José Afonso. Is social marketing experiencing an identity crisis?. International Journal of Marketing Studies, v. 8, n. 3, p. 22, 2016Tradução . . Disponível em: https://doi.org/10.5539/ijms.v8n3p22. Acesso em: 21 maio 2024.APA
Silva, E. C. da, & Mazzon, J. A. (2016). Is social marketing experiencing an identity crisis? International Journal of Marketing Studies, 8( 3), 22. doi:10.5539/ijms.v8n3p22NLM
Silva EC da, Mazzon JA. Is social marketing experiencing an identity crisis? [Internet]. International Journal of Marketing Studies. 2016 ; 8( 3): 22.[citado 2024 maio 21 ] Available from: https://doi.org/10.5539/ijms.v8n3p22Vancouver
Silva EC da, Mazzon JA. Is social marketing experiencing an identity crisis? [Internet]. International Journal of Marketing Studies. 2016 ; 8( 3): 22.[citado 2024 maio 21 ] Available from: https://doi.org/10.5539/ijms.v8n3p22
